Project 3: Tailored Approaches to Stroke Health Education

Project Leader: Olajide Williams, MD, Columbia University Medical Center

Purpose: This community-based project is designed to improve the level of awareness of stroke symptoms and stroke literacy in Black and Latino churches across New York City via 12 minute videos utilizing a narrative storytelling approach based upon real-life patient experience of stroke.

Design: Two-arm cluster randomized controlled trial

Participants: 250 Black and Hispanic adults recruited from predominantly Black and Hispanic faith-based organizations

Interventions: Participating faith-based organizations will be randomly assigned to one of two groups:

  • Usual care in the form of stroke education brochures
  •  A 12-minute film in English or Spanish that will:
    1. Communicate knowledge of stroke symptoms
    2. Communicate the range of severity with which the symptom may occur and provide cues to action
    3. Communicate the therapeutic benefit of calling 911
    4. Overcome the natural reluctance to go to the ED, and barriers related to denial or embarrassment if symptoms turn out not to be serious

Outcomes: The primary outcomes are recognition of stroke symptoms and behavioral intent to call 911 for suspected stroke.

Click here to view this project's information on NIH RePORT